Real people, real reviews

At Cover Direct, we work hard to make sure our customers enjoy a stress-free experience when securing their Family Life Insurance. It’s our job to help you get coverage quickly and easily, so you can protect what matters most to you.  

We value your feedback and take pride in the fact that we have received an ‘Excellent’ rating on Trustpilot, making us Canada’s most trusted life insurance provider. Trustpilot collects independent, honest reviews by real customers. We’ve also earned a 4.7-star rating on Google Reviews. You can use this feedback to learn more about how a provider treats their customers, what their products are like and how trustworthy they are. All of which will help you to make an informed decision when buying life coverage. 

Securing the right protection for your family is an important task that may seem challenging. You want to know that if you passed away suddenly, your loved ones would have the financial support needed to carry on. That’s why choosing an insurer you trust is crucial. You can see from feedback on both Trustpilot and Google Reviews that our customers are glad to have chosen Cover Direct. Not only are they satisfied with the service we provide, they’re also happy with the level of coverage that they can secure over the phone. When you buy Cover Direct, you can feel confident that you’re getting honest, quality life coverage. 

What our customers are saying 

Our aim from the beginning was to take the stress out of securing coverage for your family. You'll find the most recent reviews we have received on Trustpilot just below. We’re happy to receive any feedback and are consistently working hard to maintain our high level of customer satisfaction.  

Here are some of the 5-star reviews we have received on Trustpilot and Google Reviews: 

“The callback to my request online was timely and the representative that I talked to was complete and guided us through the process of getting life insurance was professional and complete Our cost and coverage was well explained to us A great experience and easier than we thought” 

 Darcy, May 2022, Trustpilot 

“The agent “Ken” was so very helpful and patient with me. I would give him 5 stars on every level. I couldn’t of had a better person to deal with than him.” 

 Anna, May 2022, Trustpilot 

“This was a very positive experience for me. The agent I spoke with made me feel very comfortable and it seemed as though I’ve known her my whole life. She was very professional and thorough, and it gave me a huge sense of relief. Very happy to have joined Cover Direct” 

★★★★★ Jeff, May 2022, Google Review 

“Ryan the agent that worked with me was great! He took the time to explain how the policy works, the differences between the different types of policies and the premium. He was very patient and understanding when answering my many questions about the policy, and the company. It was honestly the easy insurance policy to buy and I’m glad I went with Cover Direct.” 

 Annemarie, April 2022, Google Review 

Leave your own review 

Don’t just take our word for it, read our Trustpilot reviews and learn more about why our customers chose Cover Direct. You can also leave a review yourself if you’d like to. It’s important to us that you have the best experience possible when securing life coverage. Getting your feedback helps us to continue to improve the way we work and provide the excellent service that we’re known for. 

Thinking of taking out a policy? 

If you’re interested in securing coverage, our life insurance specialists are on hand to help. They’ll be happy to answer any questions you may have, walk you through your coverage options, and get you a personalized quote today. Simply call us toll free at 1-844-990-4254. Our friendly Canadian sales team is available Monday to Friday 9am to 8pm ET. 

The smart way to protect your family is to get Cover Direct