We are Canada’s most trusted direct life insurance provider*
When choosing Cover Direct Family Life Insurance, we understand that our customers are placing significant trust in us. Our goal is to always respect that trust by providing an expert, first-class experience from start to finish – including a fast claims process that you can rely on. As Canada’s most trusted direct life insurance provider*, we pride ourselves on having an ‘Excellent’ rating on Trustpilot. We’re also proud to have high ratings on Google, reviews.io and Feefo, where we’ve received the Gold Trusted Service award based on independent customer reviews. 9 out of 10 of our customers would also recommend us to family or friends.+
Our policies are provided by Canadian Premier Life Insurance Company, which means you can trust that our coverage is of the highest quality. We value all our customers and will continue to work hard to provide the best possible life insurance experience, and to maintain our standing as Canada’s most trusted direct life insurance provider*.