Life Insurance explained

If you still have some questions about our Cover Direct Family Life Insurance, you can also read our helpful guides or call us at

Life insurance is a simple way to help provide some financial support for loved ones that depend on you. A life insurance policy allows you to leave behind a lump sum amount that could be used by your loved ones to pay tax bills, final expenses and other debts after you pass away. It could also be used as a gift. Depending on your age, you could apply for up to $1.5 million of coverage.

Learn more



Get the financial protection your loved ones deserve


Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See for more details.


Available to Canadian residents aged 18-70 only. Not yet available in Quebec.


To be covered, your critical illness must meet one of the definitions contained in our T&Cs, must not be the result of an intentionally self-inflicted injury, and must occur after three months from the start date of your coverage.