Life Insurance explained

If you still have some questions about our Cover Direct Family Life Insurance, you can also read our helpful guides or call us at

Life insurance is a simple way to help provide some financial support for loved ones that depend on you. A life insurance policy allows you to leave behind a lump sum amount that could be used by your loved ones to pay tax bills, final expenses and other debts after you pass away. It could also be used as a gift. Depending on your age, you could apply for up to $1.5 million of coverage.

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Get the financial protection your loved ones deserve


Based on total Trustpilot reviews and score against direct competitors in 2022. See for more details. 9 out of 10 customers would recommend Cover Direct Insurance Agency to family and friends. 


Available to Canadian residents aged 18-65 only. Not yet available in Quebec.


To be covered, your critical illness must meet one of the definitions contained in our T&Cs, must not be the result of an intentionally self-inflicted injury, and must occur after three months from the start date of your coverage.