Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, and Feefo, where we’ve won the Gold Trusted Service Award.

Feefo Gold Trusted Service Award 2024
Trustpilot Star Rating
Canada's Most Trusted Direct Life Insurance Provider



Help financially support your loved ones


Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See for more details.