Easy to arrange
Easy to arrange

You can get your policy set up in a matter of minutes, with no need for a broker.

Great value
Great value

Simple life insurance with a lump sum benefit amount and monthly premiums from as little as $9.28 per month1

Excellent service
Excellent service

Get high-quality and friendly service from local Canadian people that you can trust.

Do I need life insurance?

Life can be unpredictable, especially when you have kids. If your family depends on you financially, it can be important to get protection in place as soon as possible. At Cover Direct, our approach to life insurance is different - it’s all about making the process easier for you. We know you’re busy, so our coverage is available exclusively from us. This means you don’t have to waste time with brokers, unnecessary meetings, or health checks. Instead, you can get life insurance directly from us. It couldn’t be simpler.

Depending on your age, you could take out up to $1.5 million worth of life insurance. If you were to die suddenly, your family could use the benefit amount to help cover outstanding debts like a mortgage, car repayments or other day-to-day expenses. 

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Why choose Cover Direct? 

At Cover Direct Insurance Agency, we believe life insurance should be easy and accessible for everyone. If your family depends on you financially it’s important to get life insurance in place quickly, which is why we offer our life insurance directly. So, you can get the protection you need, when you need it. Here are a few more reasons to choose Cover Direct:   

  • Easy to apply – You can get coverage with a quick and easy process2 
  • Exclusive to Cover Direct – Family life insurance is available exclusively from Cover Direct, so there’s no need to go through a broker
  • No medicals or blood tests for approval – We only ask just a few health and lifestyle questions   
  • Get up to $1.5 million of coverage depending on your age  
  • Affordable coverage – Our protection starts from as little as $9.28 per month1  

Protection that works for you  

Buying the right life insurance can seem challenging if you’re not sure what’s out there. That’s where we can help. Let’s break down the policy options we offer, and why they might suit you. You can also learn more in our helpful life insurance guide.

Term life insurance  

Term life insurance is a type of protection that is in place for a set number of years. With Cover Direct, you could choose a term between 10 and 30 years, depending on your age. If you die during this term your loved ones will receive a cash amount3. This type of insurance is useful if you want protection for a set period of time.

Whole of life insurance

Whole of life insurance, also known as permanent life insurance, is protection that is put in place for life. That means that as long as you keep up with your monthly payments, your loved ones will receive a cash amount when you die3. If you want the security of knowing your loved ones will have some financial help in place when you’re gone, this policy could be right for you. 

Free Info Pack

Feeling overwhelmed by life insurance? Find out more about Cover Direct Family Life Insurance in our FREE and easy to understand information pack. It includes important information and things to consider before you buy. 



The smart way to protect your family is to get Cover Direct


For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage. 


Policy coverage, limitations and exclusions are subject to the full Terms and Conditions. Not yet available in Quebec. 


Subject to the standard terms and conditions in your policy.