All Guides

How Does Buying Direct Life Insurance Work?

Man and his daughter reading a book and smiling at each other.

Sometimes looking after a family can feel like it’s a full-time job. It can be hard to find the time to relax, never mind look too far into the future. We all want what’s best for our loved ones and providing for their future can be part of that too. It can be hard to think about but if you were to pass away unexpectedly it can put a lot of pressure on your family.  

Typically, to get life insurance, you would have to find yourself an insurance broker. This can take time and we all know that time is a rare thing when you have little ones running around the house! That’s why, at Cover Direct, you can buy coverage directly, so you're free to get protection when you need it. Let’s have a look at what makes buying direct different and why it could make sense for you.

What is buying direct? 

In the past, to get life insurance, you would have to spend time getting in contact with insurance brokers. This would mean making multiple phone calls and putting in multiple inquiries. All of which can be potentially frustrating and not to mention time consuming. 

Buying direct life insurance means that you are getting insurance directly from an insurance provider. This also means that you can get coverage over the phone relatively quickly. In most cases it will only take one phone call to secure your life insurance coverage. This can give you peace of mind in a simple and straightforward way. You can get back to focusing on what’s important, confident that your family has financial support if something was to go wrong.  

Things to consider 

At Cover Direct, we want to put control back in your hands. Rather than leaving it up to a broker, we can help you get a great value policy over the phone. You’ll have much more of a say over exactly what you would like in your life insurance policy. To make the process as smooth as possible there are a few things that you should get familiar with: 

Benefit amount 

The benefit amount of an insurance policy is the amount of money that will be paid out when the insured person passes away. Whenever you see benefit amount, you can think payout. The amount that will be paid out is up to you and our highly trained team will go through all your options over the phone. When deciding your own benefit amount it’s important to consider how much your family might need if you were to pass away. This could be for funeral costs, day-to-day expenses or outstanding debts. If you need help coming up with this figure you can use our life insurance calculator to get a better idea. 

Monthly premium 

To maintain your coverage, you will need to pay a certain amount of money each month. This amount is known as your monthly premium. During the application process our member of the team will talk you through all your options. You should consider your ability to pay the monthly premium not only right now, but in the future as well. The cost of your premium will depend on a few things such as your age, gender, smoker status, health, lifestyle and occupation and how much of a benefit you are looking for.  

Level term policy 

If you would like coverage for a certain amount of time, then you could consider a level term policy. This period could be anywhere from 10-30 years, it’s up to you and depends on your age. A level term policy can be a good way for you to help protect any financial commitments you might have. This could be things like a mortgage, a loan or a credit card debt.     

Age-based policy

The other option you have is age-based life insurance. This is protection that is put in place for life. So, as long as you keep up with your monthly payments, your loved ones will receive a cash amount when you die1. This means you can have peace of mind that no matter what the future might hold, your family have financial support if tragedy were to strike.

Automatic benefit increases

Inflation can potentially have a negative impact on the value of your life insurance benefit. Unfortunately, the value of $100,000 today might be lower in a few years' time. To help offset the impact of inflation, you can choose our age-based (whole of life) policy, which includes an automatic benefit amount Increase option. This is where your benefit amount will increase by 3% each year, and your monthly premium will increase annually pursuant to the premium recalculation method described in your policy terms and conditions.

What’s involved with buying direct? 

The great news about buying direct is that it doesn’t take long to secure your family life insurance policy. We understand that you don’t want to spend a lot of time waiting around, that’s why we’ve worked hard to make the process as straightforward as possible. If you want to get your free no-obligation quote right away, you can get in contact with us TOLL-FREE at . Our team is available from Monday to Friday 9am to 8pm ET (excluding public holidays) to get you your quote or answer any of your questions. If you’d prefer that we call you, you can fill out one of our quote forms. We’ll get in contact with you as soon as we can to get you your quote. 

We’ll then ask you a couple of health and lifestyle questions. Nothing too complicated, it’ll usually only take a few minutes at most. You’ll be glad to know that you won’t have to answer any invasive questions or provide us with medical test results to secure your insurance. 

The member of our team who you’re in contact with will then go through some of your options. This can be about things like your benefit amount and what kind of a policy you would like. Again, this can be as long or as short as you choose. Our highly trained team are ready to answer any questions you might have.

Once everything has been finalized, we’ll send you out a welcome pack with all the details of your policy. If there’s anything out of place or anything you’re not sure of, you can get in contact with us, and we’ll help you out with any questions you might have.  

From there, if you continue to pay your monthly premiums, you have coverage for as long as you’ve chosen. You can apply to make changes at any stage during your policy. Our team is always here to help you out whenever you might have a question. Find out more about how life insurance works 

If you have any more questions about Cover Direct Family Life Insurance, you can register for a free information pack. It helps break down the ins and outs of Cover Direct Insurance, to help you secure a life insurance policy that meets your needs.

See what others are saying about buying direct life insurance 

So, while looking after a family can feel like a full-time job, we don’t think taking out life insurance should be a chore. While it is an important decision, we want it to be as easy as possible for you to secure your family life insurance policy. Why not visit our reviews page to see what customers are saying about buying direct life insurance? 

Get Life Insurance without the stress

At first getting life insurance can seem like an intimidating process. It can seem like a bit of a chore, and it could be easier to wait for another few months. While this can seem like the easier option, it could be leaving your loved ones vulnerable to potential financial pressure. With Cover Direct you can secure a Family Life Insurance policy quickly and easily, without the stress. It could be done with one phone call, and you can relax knowing that you’ve got peace of mind.   

Call us today about Life Insurance


Subject to the standard terms and conditions.