Cover Direct Reviews

What is Cover Direct Family Life Insurance?

When life gets hectic, we sometimes lose sight of what's most important. We all want what's best for our family and sometimes that means taking some time out to plan ahead. With Cover Direct Family Life Insurance, you get straightforward, no-nonsense protection in a matter of minutes. It doesn't take long to arrange lifelong peace of mind, should the worst happen to you.

We are Canada's most trusted direct life insurance provider*
Easy to apply – You can get coverage with a quick and easy process
Affordable coverage – Our protection starts from as little as $9.66 per month¹
Exclusive to Cover Direct – Family life insurance is available exclusively from Cover Direct, so there’s no need to go through a broker. You can buy directly from one of our trusted advisors
Accessible protection - Canadian residents aged between 18-70 can apply
No medicals or blood tests for approval – We only ask just a few health and lifestyle questions
Get up to $1.5 million of coverage depending on your age²

Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

Canada's Most Trusted Direct Life Insurance Provider

Why choose Cover Direct?

Immediate protection – Your coverage starts from day 1, so there’s no waiting period³
Easy claims process – We aim to make the process as easy and straightforward as possible
Life Insurance Experts – Our experienced team of trusted advisors are based right here in Canada
Terminal Illness Coverage – Receive your full benefit amount upfront if you’re diagnosed with a terminal illness⁴
Worldwide coverage – 24/7, wherever you are with Cover Direct
Flexibility – You can apply to make changes to your policy at any time with no policy fees!
Optional extra coverage – Prepare for everything with optional critical illness insurance and children’s coverage
Protection you can trust - our policies are provided by Canadian Premier Life Insurance company, which means you can trust that our coverage is of the highest quality

The smart way to protect your family is to get Cover Direct

*

Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.

1

For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage.

2

Available to Canadian residents aged 18-70 only. Not yet available in Quebec.

3

Immediate protection starts from day 1 of your policy, excluding death as a result of suicide in the first 24 months. Waiting periods may apply to optional children's coverage and critical illness insurance, as per the policy terms and conditions.

4

A medical professional has to diagnose the terminal illness.

Look after your loved ones with Cover Direct