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What is Cover Direct Family Life Insurance?

When life gets hectic, we sometimes lose sight of what's most important. We all want what's best for our family and sometimes that means planning ahead. With Cover Direct Family Life Insurance, you get straightforward, no-nonsense protection. Our policies are provided by Canadian Premier Life Insurance company, which means you can trust that our coverage is of the highest quality. Check out some of our key features: 

  • Coverage from as little as $9.66 per month1
  • Available for all Canadian residents aged 18-702  
  • No medicals or blood tests for approval – we only ask a few health and lifestyle questions     
  • Get up to $1.5 million of coverage depending on your age  

Once coverage is in place, you can sit back and relax, knowing your family will have help when they need it most. 

Why choose Cover Direct?

  • We are Canada’s most trusted direct life insurance provider*
  • Easy to apply – You can get coverage with a quick and easy process3
  • Exclusive to Cover Direct – Family Life Insurance is available exclusively from Cover Direct
  • Optional extra coverage – We offer critical illness insurance and children’s coverage, so you can help prepare your family for whatever the future might hold
  • Terminal Illness coverage – If you’re diagnosed with a terminal illness, you’ll receive your full benefit amount upfrontto help keep life on track
  • Local experts – Our experienced call centre is based right here in Canada
  • Easy claims process – We aim to make the process as easy and straightforward as possible
  • Worldwide coverage – You get 24/7 protection, wherever you are
  • Immediate protection – Your coverage starts from day 1, so there’s no waiting period5
  • Flexibility – You can apply to make changes with excellent ongoing service and no policy fees!

Please refer to our T&Cs for more detail.

Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

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Trustpilot Star Rating
Canada's Most Trusted Direct Life Insurance Provider
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Protection that works for you   

Buying the right life insurance can seem challenging if you’re not sure what’s out there. That’s where we can help. Let’s break down the policy options we offer, and why they might suit you.

Term life insurance  

Term life insurance is a type of protection that is in place for a set number of years. With Cover Direct, you could choose a term between 10 and 30 years, depending on your age. If you die during this term your loved ones will receive a cash amount6. This type of insurance is useful if you want protection for a set period of time.

Permanent (whole of life) insurance

Permanent insurance is protection that is put in place for life. That means that as long as you keep up with your monthly payments, your loved ones will receive a cash amount when you die6. If you want the security of knowing your loved ones will have some financial help in place when you’re gone, this policy could be right for you.

The smart way to protect your family is to get Cover Direct

*

Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.

1

For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage. 

2

Available to Canadian residents aged 18-70 only. Not yet available in Quebec. 

3

Policy coverage, limitations and exclusions are subject to the full Terms and Conditions. Not yet available in Quebec

4

A medical professional has to diagnose the terminal illness.

5

Immediate protection starts from day 1 of your policy, excluding death as a result of suicide in the first 24 months. Waiting periods may apply to optional children's coverage and critical illness insurance, as per the policy terms and conditions.

6

Subject to the standard terms and conditions in your policy.