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What is Cover Direct Family Life Insurance?

When life gets hectic, we sometimes lose sight of what's most important. We all want what's best for our family and sometimes that means planning ahead. With Cover Direct Family Life Insurance, you get straightforward, no-nonsense protection. Our policies are provided by Canadian Premier Life Insurance company, which means you can trust that our coverage is of the highest quality. Check out some of our key features: 

  • Coverage from as little as $9.66 per month1
  • Available for all Canadian residents aged 18-702  
  • No medicals or blood tests for approval – we only ask a few health and lifestyle questions     
  • Get up to $1.5 million of coverage depending on your age  

Once coverage is in place, you can sit back and relax, knowing your family will have help when they need it most. 

Why choose Cover Direct?

  • Immediate protection – Our no waiting period means you get coverage from day 13 
  • Easy to apply – Coverage in minutes with our quick and easy process4 
  • Easy claims process – We aim to make the process as easy and straightforward as possible
  • Life Insurance Experts – Our experienced team of trusted advisors are based right here in Canada 
  • Terminal Illness Coverage – Receive your full benefit amount upfront5 if you’re diagnosed with a terminal illness 
  • Worldwide coverage – 24/7, wherever you are with Cover Direct 
  • Flexibility – You can apply to make changes to your policy at any time with no policy fees! 
  • Exclusive to Cover Direct – Family Life Insurance is available exclusively to Cover Direct 
  • Optional extra coverage – Prepare for any eventuality with optional critical illness insurance and children’s coverage 

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Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

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Trustpilot Star Rating
Canada's Most Trusted Direct Life Insurance Provider

The smart way to protect your family is to get Cover Direct

1

For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage. 

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Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.

2

Available to Canadian residents aged 18-70 only. Not yet available in Quebec. 

3

Immediate protection starts from day 1 of your policy, excluding death as a result of suicide in the first 24 months. Waiting periods may apply to optional children's coverage and critical illness insurance, as per the policy terms and conditions.

4

Policy coverage, limitations and exclusions are subject to the full Terms and Conditions. Not yet available in Quebec.

5

A medical professional has to diagnose the terminal illness.

Cover Direct Insurance Agency is a trading name of licensed insurance agencies Neilson Financial Services Inc., incorporated and registered in Ontario at 130 King St W, 10th Floor, Toronto, ON M5X 2A2 & Neilson Insurance Services Canada Inc., incorporated and registered in Alberta at 850 - 2nd Street SW, 15th Floor, Bankers Court, Calgary, AB T2P 0R8. This product is underwritten by Canadian Premier Life Insurance Company (Securian Canada) who is authorized and regulated by OSFI and the provincial insurance regulators, with permission to effect and carry out contracts of life insurance. Canadian Premier Life Insurance Company (Securian Canada) is incorporated and registered in Canada whose registered office is at 25 Sheppard Ave. West, Suite 1400, Toronto, Ontario, M2N 6S6.

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