Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

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Trustpilot Star Rating
Canada's Most Trusted Direct Life Insurance Provider

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What Is Life Insurance?

What Is Life Insurance?

How Does Life Insurance Work?

How Does Life Insurance Work?

How Does Buying Direct Life Insurance Work?

How Does Buying Direct Life Insurance Work?

Help financially support your loved ones

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Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.