Get a quick quote0%

Who are you looking to get insurance for?

What is Cover Direct Family Life Insurance?

When life gets hectic, we sometimes lose sight of what's most important. We all want what's best for our family and sometimes that means taking some time out to plan ahead. With Cover Direct Family Life Insurance, you get straightforward, no-nonsense protection in a matter of minutes. It doesn't take long to arrange lifelong peace of mind, should the worst happen to you.

  • We are Canada's most trusted direct life insurance provider*
  • Easy to apply – You can get coverage with a quick and easy process
  • Affordable coverage – Our protection starts from as little as $9.66 per month1
  • No need to go through brokers – You can get insurance coverage with just a simple phone call with our friendly Canadian call centre
  • No medicals or blood tests for approval – We only ask just a few health and lifestyle questions
  • Get up to $1.5 million of coverage depending on your age and personal circumstances2
cover-direct-ca-square-tvc-paul-05.png

Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

Award Image
Award Image
Award Image

Why choose Cover Direct?

  • Immediate protection – Your coverage starts from day one, so you can get on with more important things3
  • Easy claims process – We aim to make the process as easy and straightforward as possible
  • Life Insurance Experts – Our experienced team of trusted advisors are based right here in Canada
  • Terminal Illness Coverage – You could receive your full benefit amount upfront if you’re diagnosed with a terminal illness4
  • Worldwide coverage – 24/7, wherever you are with Cover Direct
  • Flexibility – Apply to make changes with excellent ongoing customer service
  • Optional extra coverage – Prepare for everything with optional Critical Illness Insurance and children’s coverage
cover-direct-ca-square-tvc-new-home-09.png

The smart way to protect your family is to get Cover Direct

*

Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.

1

For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage. 

2

Available to Canadian residents aged 18-70 only. Not yet available in Quebec. 

3

Immediate protection starts from day 1 of your policy, excluding death as a result of suicide in the first 24 months. Waiting periods may apply to optional children's coverage and Critical Illness Insurance, as per the policy terms and conditions.

4

Terminal Illness (with 12 months or less to live) must be diagnosed by a medical specialist. Terms and Conditions apply.