Permanent Life Insurance from Cover Direct

Get financial protection for your loved ones without the stress with Cover Direct Permanent Life Insurance.

What is Cover Direct Permanent Life Insurance?

Permanent Life Insurance is protection that’s put in place for life. So, as long as you keep up with your monthly payments, your loved ones will receive a cash amount when you die⁶. This type of life insurance could help your loved ones with bills, loan repayments or living costs when you’re gone. Here are some key features of our Permanent Life Insurance policy:

Coverage from as little as $9.66 per month¹
Available for all Canadian residents aged 18-70²
No medicals or blood tests for approval – we only ask a few health and lifestyle questions
Get up to $1.5 million of coverage depending on your age

We understand that family is everything. That’s why we make it straightforward to get coverage with us. Once it’s sorted, you can feel confident that your loved ones will have some financial support if the worst happened.

Why choose Cover Direct?

We are Canada’s most trusted direct life insurance provider*
Easy to apply – You can get coverage with a quick and easy process³
Exclusive to Cover Direct – Permanent Life Insurance is available exclusively from Cover Direct
Optional extra coverage – We offer Critical Illness Insurance and children’s coverage, so you can help prepare your family for whatever the future might hold
Terminal Illness coverage – If you’re diagnosed with a terminal illness, you’ll receive your full benefit amount upfront⁴to help keep life on track
Local experts – Our experienced call centre is based right here in Canada
Easy claims process – We aim to make the process as easy and straightforward as possible
Worldwide coverage – You get 24/7 protection, wherever you are
Immediate protection – Your coverage starts from day 1, so there’s no waiting period⁵
Flexibility – You can apply to make changes with excellent ongoing service and no policy fees!

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Service you can trust

As the most trusted direct life insurance provider in Canada*, we’re proud to say that we’ve been rated ‘Excellent’ on Trustpilot after thousands of independent reviews. We've also got excellent ratings on Google, REVIEWS.io and Feefo, where we’ve won the Gold Trusted Service Award.

How much life insurance do you need?

Buying life insurance might be one of the most important things you do in life. After all, the right cover could make all the difference to your loved ones when it matters most. So, how do you decide how much coverage to get?

First, consider your daily expenses. Managing a family can be expensive, how much would your family need to carry on if the worst happened? Do you have loans or car repayments? Think about much your family would need to help pay for these. Do you want to help provide savings for your children’s education? If so, factor this in too.

Depending on your age, you could get up to $1.5 million worth of coverage with Cover Direct. Whatever your needs, we’re here to make it easy to tick life insurance off your to-do list, so you can get back to what really matters.

Protect your family the smart way with Cover Direct

Based on ratings on multiple reviews platforms compared to direct competitors since 2022. See coverdirect.ca/reviews for more details.

For a 32-year-old female non-smoker with age-based premiums and $100,000 of coverage.

Available to Canadian residents aged 18-70 only. Not yet available in Quebec.

Policy coverage, limitations and exclusions are subject to the full Terms and Conditions. Not yet available in Quebec

A medical professional has to diagnose the terminal illness.

Immediate protection starts from day 1 of your policy, excluding death as a result of suicide in the first 24 months. Waiting periods may apply to optional children's coverage and Critical Illness Insurance, as per the policy terms and conditions.

Subject to the standard terms and conditions in your policy.